Published April 2022 | Updated December 2024
Sustainable beauty in luxury flooring is a reality with Jacaranda Carpets. Based in the UK, Jacaranda occupies a unique space in the flooring market with ethically produced handmade rugs rooted in innovative design and crafted with renewable fibers. Their exceptional carpets and rugs showcase unique textures in unforgettable color palettes and unsurpassed comfort and highlight the versatility of natural fibers like wool, TENCEL™, and silk. Curran and sisalcarpet.com are honored to be the US distributor of Jacaranda Carpets and are pleased to share their story.
The Story of Jacaranda Carpets
In 2003, Richard Meagar flew to India and ordered his first container of carpet after a friend showed him an enchanting carpet sample. Meager saw potential in that carpet sample, with its unique, handmade textures, quality craftsmanship, and enduring style. After his pivotal trip to India, the Jacaranda Carpets company began to take shape. To this day, Richard Meager and his wife, Lucy Meager, own and operate Jacaranda Carpets in Desborough, England, a small town well-known for its weavers.
Inspiration
Natural fibers are the inspiration behind Jacaranda’s beautiful collection of carpet and rugs. Skilled artisans in India hand-weave sustainable materials like wool and TENCEL™ into heritage rugs using traditional techniques and machinery. Jacaranda’s rugs radiate character, with unique textures and colorways that range from muted creams to vibrant jewel tones.
The fragrant jacaranda trees that line the streets of Cape Town, where Meager spent his childhood, and New Delhi, where he purchased his first container of carpet, inspired the company name. The violet-purple flowers of the jacaranda tree inform Jacaranda’s deep purple logo.
Additionally, the collection names elicit a sense of place. The lavish Arani weave is named after a town in South India known as “The Silk City.” Satara’s vivid colorways echo the vibrant wildflowers that transform the Kass Plateau near the city of Satara, India, into a vibrant wonderland during the monsoon season. The wool weave Willingdon is named after Willingdon Island, which serves as the home for the port of Kochi, Kerala, a centuries-old trade center.
“Quality with style, a love for handmade textures, natural colours and sustainable fibres, respect for the environment and everyone who crafts our carpets and rugs.”
Richard & Lucy Meager
Jacaranda’s founders and managing directors
GoodWeave™
Jacaranda approaches the manufacturing process with the same careful consideration they put into choosing the materials that make their product. Ethical labor practices, including safe working conditions and an absence of child labor, are of paramount importance to Jacaranda.
Since many skilled hands touch and craft each Jacaranda carpet—one roll of handwoven broadloom carpet takes 210 hours to make—the company partners with GoodWeave™ in the production of their rugs. A GoodWeave™ certification assures integrity in the production process, ethical treatment of adult carpet weavers, and no child labor.
The GoodWeave™ organization was founded in 1994 by Indian activist and Nobel laureate Kailish Satyarthi. Since then, GoodWeave™ works tirelessly to eradicate child labor in global supply chains. They provide independent, unannounced inspections of facilities as well as monitoring and certification. Furthermore, GoodWeave™ provides and supports educational opportunities for children in weaving communities. Today’s consumers demand transparency and increasingly base buying decisions on a product’s social and environmental credentials, and companies like Jacaranda are committed to providing a quality product for conscious consumers.
To learn more about GoodWeave™ and their mission, visit goodweave.org.
Sustainability in Practice
A pledge to be Net Zero by 2040 demonstrates Jacaranda’s commitment to a more sustainable future. From facility operations to how their carpets are packaged, Jacaranda responds to environmental issues with innovation and compassion.
- All handmade broadloom and rugs are packaged in recyclable LDPE resin 4
- All polythene waste collected from Jacaranda warehouses is sent for recycling
- All rugs and samples shipped within the UK and internationally are certified carbon neutral, in partnership with international courier UPS
- Solar panels produce renewable energy for Jacaranda’s headquarters and warehouse
- Only renewable fibers like wool, silk and TENCEL™ are used in the creation of Jacaranda’s carpet and rugs
Certified Low VOC
A healthy interior environment is as important to Jacaranda’s mission as a healthy planet. Jacaranda boasts VOC certification for the Willingdon, Satara and Santushti collections. VOC certification ensures that your rug or carpet meets stringent standards for reducing harmful volatile organic compounds (VOCs) like formaldehyde and nitrogen oxides, thereby contributing to better indoor air quality.
The Jacaranda Standards Collection
Ready to ship in standard sizes, the Jacaranda Standards Collection offers a less expensive and faster way to bring the brilliant beauty of a Jacaranda rug into your home.
Standard Sizes
5’7″ x 7’10”
6’7″ x 9’10”
8’3″ x 11’6″
9’10” x 13’2″
Learn more and see pricing in the Jacaranda Standards Lookbook.
Materials Matter
Wool
Wool, beloved for its beauty, performance and sustainability, is a quintessential material for luxury flooring. Jacaranda celebrates wool’s characteristics and creates wool rugs with handmade textures and spectacular color. Wool meets Jacaranda’s demand for sustainable, renewable materials and high performance.
Wool’s key benefits include:
- Renewable: sheep grow a new coat of wool every year
- Natural: wool is a natural, raw material
- Fire-resistance: wool is composed of a keratin protein that is not easily ignited nor does it propagate flame
- Stain-resistance: lanolin coats wool fibers, providing inherent stain resistance.
- Durable: dense wool fibers do not crush easily and can stand up to heavy traffic
- Comforting: wool rugs provide cushion and warmth
TENCEL™
A leader in market innovation, Jacaranda is one of the first rug manufacturers to utilize TENCEL™ for luxury flooring. TENCEL™ is a natural, renewable botanic fiber produced from wood pulp that originates from sustainably-managed PEFC or FSC forests. This modern, multi-talented fiber is extremely soft and strong.
TENCEL™ has found wide acclaim in the luxury bedding and clothing markets, but also functions as an excellent material for high-end rugs. It has a silk-like sheen and dyes well, resulting in vibrant and captivating colorways. Highly skilled artisans transform TENCEL™ into handwoven elegant rugs and carpet.
TENCEL™’s key strengths include:
- A lustrous shine that reflects light
- A soft and smooth texture
- High tensile strength
- Cleanable by professionals with dry or cold wet extraction
- Biodegradable and compostable
- Manages indoor humidity, reducing the growth of bacteria and mold
- Naturally moth resistant (moths don’t eat cellulose)
TENCEL™ is a branded lyocell fiber made by Lenzing AG of Austria and manufactured in an efficient and environmentally responsible manner. In fact, Lenzing AG won the “European Award for the Environment” for its closed-loop production of TENCEL™. The innovative production process produces very low emissions and reuses 99% of required chemicals and water. Further, TENCEL™ and Lenzing go beyond carbon offsetting to lower its carbon footprint by committing to being carbon-zero by 2050.
Is TENCEL™ the same as viscose?
No, TENCEL™ is a branded lyocell fiber made in a sustainably-minded, closed-loop process by Lenzing AG. Both are made from wood pulp, but with TENCEL™, you are assured that the wood pulp came from sustainably managed forests and processed with a non-toxic organic compound in a closed loop-process. Furthermore, TENCEL™ is cleanable and durable.
Color Confidence & Handmade Textures
Luxury-class rugs in beautiful colorways and intriguing textures define this collection. Highly skilled artisans handweave rugs and carpets from modern fibers like TENCEL™ and classics like wool. Each rug passes through at least 130 skilled hands and takes over 200 hours to complete.
Shade-shifting Color
Jacaranda’s eye-catching rugs filter color through a prism of light and texture. TENCEL™ yarns impart a silk-like sheen that reflects light, creating a color that is both deep and illuminated. TENCEL™ and wool fibers soak up dye well: color-drenched weaves like Willingdon and Satara demonstrate the range of colorful possibilities. The ultra-soft and dense fibers combine for a decadent, plush quality underfoot.
Texture-rich
Natural fibers like wool are perfectly imperfect and impart a character that machine-made materials lack. Combined with masterful hand weaving techniques and cut and loop structures, Jacaranda’s rugs bring multidimensionality to your floor. The iridescence that TENCEL™ brings to their rugs adds another layer of visual texture, as seen in Simla.
Spotlight on Style
Jacaranda’s rugs highlight an ideal balance between color composition and handmade textures, and bring visual dimension to any room or style. Infuse opulence or curate calm in your home with a Jacaranda rug—the versatility and brilliance of the Jacaranda Collection is an opportunity for self-expression and organic-inspired style.
The natural hues found in Arani and Willingdon blend effortlessly with Asian Zen, Organic Modernism or Scandinavian styles. The soothing colors and robust textures combine to create a calm retreat.
Shown: Arani in Iron
Contemporary or transitional interiors are sophisticated yet comfortable, with clean lines, smart color palettes and layers of texture. A Santushti or Satara rug adds multidimensionality with its cut and loop structure, versatile hues and cozy feel.
Shown: Santushti in Fossil
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Christy is the Flooring Content Specialist at Curran and sisalcarpet.com. She writes about flooring products with a focus on design and sustainability. For 5 years, her blog posts, technical guides, and product descriptions have led customers along the path from purchasing to maintaining their flooring investments. Her favorite natural flooring? A sisal rug, of course.
